The hair salon is located at the new trendy business financial district of Singapore – the Marina Bay Financial Center. The basement shops boasts a myriad of retail shops and eateries. Mode is to be the first hair salon catering to this fast growing business district of the Marina Bay Financial centre.
We conceptualized a strong identity for the branding of the salon. The logo is based on a monochromatic theme that was fitting to the corporate image of the salon. The target audience would be the discerning executive with a keen appreciation of style.
Based on a similar palette of black and white, the branding extends into the interior of the salon. The reception was designed to be bold and dramatic.
The salon would be the first in Singapore to incorporate technology into hair styling. Ipads were used to capture customer’s image before and after the process. A photo studio was incorporated at the rear of the salon.
As the name suggest, it is a salon as well as an art gallery, with the introduction of art work on the white washed walls. The art work provides a talking point for both the stylist and the customer. The open concept allows the public a sneak peak into the changing art displays for the salon.